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- All
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Free & The RFP
I get asked to work for free almost every week. Or at least consider working on the basis of trade with the offer of things...
Client Evangelism
You need testimonials. Proof of concept. Demonstrated ROI. Commentary on the experience. Your brand is no longer just what you say it is....it's what everyone...
Hiring a Professional Speaker or Trainer for your next event?
Then I'd like to recommend considering the portfolio of talent made available through Elan Speakers Agency. Owner Devie Hagen has taken great care in assembling...
Conferences & Quality Lead Generation
I attend a lot of conferences. And while it's been a while since I've done the traditional market your services in the exhibit hall 'booth-duty'...
SHRM Week
On the plane and headed West to San Diego. One of my favorite places to spend a few days, although there won’t be a lot...
Global Employer Branding
This week I had the distinct pleasure of hosting the world's leading authority on Employer Branding, EBI CEO Brett Minchington. On the second year of...
Collaborate 2010
Yesterday I was fortunate for the opportunity to provide the morning keynote on Employment Branding for Collaborate 2010 - the first Jobs2Web user conference. I...
Graduation Day
Remember Graduation Day? Hope...Optimism...Opportunity....recently my intern, Lora Berthiaume graduated from St. Thomas University...congratulations Lora! As she embarks on launching her career in advertising/marketing/communications I am...
The Power of Testimonials
Testimonials matter. In sales where value propositions are next to identical and compelling differentiation is narrow or non-existent, proof of concept counts and often closes....
Casual Day Stickers
I attend a lot of conferences. Often they are centered around leadership and human resources. And lately the popular theme choice has been “Next”, “Shift”,...
The Zoo
Tomorrow morning I am giving a keynote at the Milwaukee Zoo. A first for me! I haven't been in years...my nieces and nephews love the...
The First Date
First dates can be tough, especially if you haven’t dated in a while. The fear of change and rejection are powerful forces capable of keeping...