Meeting Customers Where They Are
“Why did you reach out?”
“Why did you reach out?”
I recently visited the website of a prominent sports apparel business to order some expensive Adidas for my 16 year old. I’m a busy, working mom and...
While salespeople are more engaged than non-sales employees, they’re still looking for other opportunities. Our research found that 42 percent of...
I walked off the stage and was greeted with a high five and a huge smile from Tom Pfeifer. I knew that meant “job well done.”
I first met Julie Faupel during a week-long personal growth retreat. The retreat required a total digital detox and abstinence of any conversation...
Fifty-seven percent of sales reps expect to miss their quotas this year. That number will continue to increase. It’s not surprising — given that...
How do I contribute value online?
I was walking up the steps of the Phoenician and walked right into Chris Clement, executive vice president of sales for Arch MI, a leading mortgage...
You’re escorted to the boardroom room with a big prospective customer. You stand to make the pitch. It’s go time — your time to wow the people around...
I turned the corner and stepped into what felt like some weird version of Star Wars. There was an R2-D2 style robot coming straight towards me and I...
“This is the max budget. Can we make this work?”
Halfway through our first cup of coffee, we cut to the chase. She’d asked to meet for a specific reason.
Who’s coming with me?
“We’ll compete on price every single time unless our people show up with insight and perspective that has real impact for the customer. I need to...