Sales Performance

The Power of Coopetition

The Power of Coopetition

A few years ago, I made a bold move: I went into business with three of my direct competitors.

Northern Lights

How to Manage a Sales Team Effectively

When I first started managing a sales team, I thought success would be all about hitting the numbers: pushing my sales reps to close more deals,...

Level Up Your Sales Presentation Skills

Level Up Your Sales Presentation Skills

A successful sales presentation starts with knowing your audience. The more you know and obsess about the outcomes a customer cares about, the better...

Stacking Value to Drive Growth

Stacking Value to Drive Growth

Did you know 87% of sales opportunities have medium to high amounts of customer indecision? And when you add in economic uncertainty, inflation,...

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How to Become a Successful Salesperson

Few people know more about what it takes to become a successful sales person than Philip Kennedy, vice president of sales at CADY, the senior...

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