Did I help somebody today without expecting anything in return?

How will I be remembered by the people I worked with today?

In the video below, I talk about how asking yourself these two questions can help business leaders view their performance in terms of how others experience it. This is the heart and soul of the How Advantage. Even a company that offers the same product at the same price as its competitors can distinguish themselves by how they do business

The “How” Advantage from Ryan Estis on Vimeo.