The Conference Experience

I am en route to Washington DC for one of my favorite conference events of the year, SHRM Leadership.  Bottom line, for my time, SHRM delivers an outstanding conference experience by getting the following right:  Content; Channels (I’ll catch what I miss here #shrmlead10) and Community development (I will also be attending the Twilight Tweet Up and look forward to the more casual business conversation and new connections that time affords).  That is what keeps me coming back.

I get the idea that the Unconference is the trend line and talk of the twitter stream.  Right.  I’d rather have a guarantee of quality, actionable content (Marcus Buckingham this year at National and Sir Richard Branson slated for next aren’t too bad) and agenda. That’s me.

I will  offer some thoughts around brand strategy and experience design to elevate workforce productivity and accelerate association membership (we will attack both) Friday afternoon.  I am the closing session from 3:45 p.m. – 5:00 p.m which also means I am the last line of defense between the HR Leaders and Happy Hour!  We’ll have some fun (preview enclosed).

Screenshot of e-newsletter titled 'Prepare for Impact' with sample content 'The Power of Micromarketing'

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