Keynotes vs. Keychains: Conference Sales Strategy
I have been attending industry trade events and conferences regularly for over a decade. I’ve attended as a vendor, keynote speaker, panelist,...
I have been attending industry trade events and conferences regularly for over a decade. I’ve attended as a vendor, keynote speaker, panelist,...
I believe in passion at work. There are many things an organization and its leadership can do to make culture a competitive advantage.
If at the end of today you provided every customer a Flip-Cam and two minutes to talk about their experience doing business with your organization,...
I assume you want to grow your business? Find a solution to the stalled economy?
During our Sales Shift Seminar yesterday we had a conversation about the characteristics of a Rock Star Seller. You know the type…always makes...
As we cruise toward the end of summer and typically take a few days of well deserved R&R or family time I always believed it was a good idea to check...
I get asked to work for free almost every week. Or at least consider working on the basis of trade with the offer of things like promotion, exposure,...
I attend a lot of conferences. And while it’s been a while since I’ve done the traditional market your services in the exhibit hall ‘booth-duty’ I...
Testimonials matter. In sales where value propositions are next to identical and compelling differentiation is narrow or non-existent, proof of...
I was fortunate to have the opportunity to speak at the 2010 Hospitality Sales & Marketing Association International Resort Business Summit this week...
HR industry consultant and thought leader Mark Stelzner at Inflexion Advisors recently authored a fabulous blog post on ‘5 Ways to Torpedo Your Next...
Late last week I received a red alert phone call from the SVP of Business Development of a large tech. company on the East Coast. She had a real...
Would sales be easier if every call you made was to a prospective buyer who was aware of both you and your organization prior to talking? Would it be...
Great relationships are resilient. They ebb and flow. Time passes. But the most meaningful one’s can quickly come back to center. I am lucky to have...
In professional sales the sellers are often taught to “find the pain”. Uncover where they are really hurting. Expose that. Spend time there. Dig into...