Free & The RFP
I get asked to work for free almost every week. Or at least consider working on the basis of trade with the offer of things like promotion, exposure,...
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Client Evangelism
You need testimonials. Proof of concept. Demonstrated ROI. Commentary on the experience. Your brand is no longer just what you say it is….it’s what...
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Hiring a Professional Speaker or Trainer for Your Event?
Then I’d like to recommend considering the portfolio of talent made available through Elan Speakers Agency. Owner Devie Hagen has taken great care in...
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Conferences & Quality Lead Generation
I attend a lot of conferences. And while it’s been a while since I’ve done the traditional market your services in the exhibit hall ‘booth-duty’ I...
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Global Employer Branding
This week I had the distinct pleasure of hosting the world’s leading authority on Employer Branding, EBI CEO Brett Minchington. On the second year of...
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Collaborate 2010
Yesterday I was fortunate for the opportunity to provide the morning keynote on Employment Branding for Collaborate 2010 – the first Jobs2Web user...
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How Social Media is Changing the Workplace
This article contribution from Susan Borowski, SPHR was originally published in the June issue of Bottom Line HR, a J.J. Keller & Associates, Inc....
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Graduation Day
Remember Graduation Day? Hope…Optimism…Opportunity….recently my intern, Lora Berthiaume graduated from St. Thomas University…congratulations Lora! As...
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The Power of Testimonials
Testimonials matter. In sales where value propositions are next to identical and compelling differentiation is narrow or non-existent, proof of...
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Casual Day Stickers
I attend a lot of conferences. Often they are centered around leadership and human resources. And lately the popular theme choice has been “Next”,...
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The First Date
First dates can be tough, especially if you haven’t dated in a while. The fear of change and rejection are powerful forces capable of keeping people...
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Hospitality & Social Selling
I was fortunate to have the opportunity to speak at the 2010 Hospitality Sales & Marketing Association International Resort Business Summit this week...
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