I’ve read that a new blog is created every second. Why start another?
In a word. Passion. Not necessarily the personal kind. But an exploratory journey of the passion that intersects with where we make a living. Passion at work.
We know it when see it. An energized workplace. Authentic leadership. Open communication. A culture of consistency, connection, camaraderie and caring. Trust. Personal growth and development. Recognition and fun. Customer loyalty and bottom line business results. The kind of place where everyone wants to work. Where people come first…and profits follow.
Our premise is passion at work occurs most often when the right person, in the right job is supported through very intentional and strategic action by an organization. Where leadership is aligned with the mission, vision and values and employees are the ultimate extension of the brand.
Passion happens…on purpose.
And the intent behind our passion project will be to share thoughts, insights and related (most of the time) musings on things closely related to Passion on Purpose. They’ll include recruiting and retention, leadership and employee engagement, training and development, communications and strategy, brand and social media. And likely include an occasional (or regular) foray into the impact on client acquisition, sales skill and strategy (my own personal passion).
The timing of this blog post is also a bit on purpose, coinciding with the Annual SHRM Conference and Exposition, the largest annual gathering of HR Professionals in the world.
I look forward to heading to New Orleans on Sunday and sharing my thoughts on Employment Branding 2.0 in a mega session Tuesday afternoon. It’s my contention that there is simply no work more important going on in any organization today than the work our HR community does around getting and keeping the right people (yes, that comes before getting the customer….and they are entirely related).
I hope to shed some light on the evolving nature of Employment Branding, B2E Communications and how best practices can be leveraged to create high engagement work cultures and a sustainable TALENT advantage.
See you in the BIG EASY!
