I was sitting in the back of the room last week listening to Dayne Williams, the CEO of HR tech company PlanSource, kick off the firm’s Eclipse Conference focused on the empowered consumer and trends in the way we’re embracing video. He shared:
- The average internet user spends 88% more time on a website with video.
- 50% of mobile traffic is used on videos.
- Facebook generates 8 billion video views a day.
- By 2019, 80% of internet traffic will be video.
According to Mark Zuckerberg, the future of the internet is video:
“We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
There is our opportunity. If you want to launch something new into the world, build a personal brand or impact customers in a meaningful way, video is where it’s happening.
Consider just a few simple examples:
One video turned Justin Bieber from a normal twelve-year-old into a rock star.
VIDEO: Justin Bieber on YouTube
Video is powering the fan experience for the most valuable brand in sports.
Tattoo artist Liz Cook, who broadcasts her inkings live, has amassed more than 1 million followers. That is a game changer for an entrepreneur!
A picture may be worth a thousand words but according to Forrester Research, one minute of video is worth 1.8 million words!
How Video Transformed My Business
I was doing a podcast interview this week and the host asked me: “Was there a specific tipping point in your speaking business when everything changed? “
Everything changed when I invested in a high-end, professional demo video. I remember finishing our first demo in an editing bay at 2:00 a.m. on a Sunday night and feeling like we might be on the cusp of something big. I told my editor Chris that things were about to shift. I was right.
I wanted a video that I believed accurately represented the product. That first professional video immediately expanded our channel partnerships, increased inquiries and elevated our brand. Ultimately, that video was a catalyst to position our services more competitively and drive real sales growth.
That was four years ago. Since then, we’ve never stopped improving our YouTube channel and investing in the signature demo video that lives on the homepage of this website.
Here’s our latest 2016 update launched last week:
Ryan Estis is a Keynote Speaker & Management Consultant blogging about business performance.