Is Social Media a Waste of Time?

Almost every company we work with is trying to master social media — the process of figuring out what works and what doesn’t is often confusing and contradictory. You can’t automate relationships but the new promise is that business works better when it’s more social. Agree?

Does social media really afford us a new, robust set of business tools? Or are we finding another way to waste time? I try my best to answer that question in this video.

Business is Social from Ryan Estis on Vimeo.

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