I ask myself two important questions every day:

1. How did I add value today?
2. How will I be remembered?

I have learned to think in terms of customer outcomes: what results I bring for customers, what they learn, and how they feel.

In today’s world, it’s up to you to create and execute around a value proposition that is authentic, differentiated and compelling. Think customers buy based on price? Think again.

In the video below, I prove that customers don’t buy on price — starting with their morning coffee. They buy from companies that deliver value and a consistent, quality experience.

VIDEO: Customers Don’t Buy on Price
Ryan Estis helps companies and individual contributors embrace change and achieve breakthrough performance. Each live event blends original research with compelling stories that move participants to take action. Ryan has 20 years of business experience working with the world’s best brands to initiate change, inspire innovation and deliver growth. Learn more about Ryan Estis.