How to Build a Million Dollar Speaking Business
Posted September 18, 2017 by Ryan Estis in Communications
How would you like to travel the world? Make a meaningful difference in the lives of others? Get paid for sharing your expertise and life experience?
That was my dream when I walked away from my corporate career eight years ago.
My dream also had a deadline: Five years. Within five years I wanted to be consistently booking 50 live events annually and earn an income equal to what I had just walked away from in that corporate job. I promptly hired a coach (like any serious professional committed to breakthrough success does), and she challenged me to dream quite a bit bigger.
I was inspired by the vision she shared in her book, “The Wealthy Speaker”:
“Imagine you’re at the height of your speaking career. You’ve just walked off the stage after speaking to 1,000 people who jumped to their feet in appreciation of your message. The standing ovation is music to your ears and you are being paid more than you ever thought possible.
How does this sound so far?
Is it a dream or reality?
Well, right now you might think this is a dream, but it’s been a reality for many speakers that I’ve represented and the speakers who have contributed to my book, ‘The Wealthy Speaker.’ And, it can be a reality for you, too.”
My coach, Jane Atkinson, believed so much more was possible if I was willing to develop the right game plan and follow through in doing the work.
Eight years later I am grateful to say, she was right. We absolutely destroyed my original five year plan, and today it feels like we are just getting started!
The business of speaking and training has experienced a dramatic reset in the new economy. There is an abundance of opportunity for emerging speakers to embrace a new set of principles and tactics to capitalize on the shift in the marketplace. There is a big appetite for new voices and expert perspective. However, one constant remains true: You have to both deliver from the platform and develop a rock solid sales and marketing strategy to stay booked.
I want to extend a personal invitation to a weekend I am hosting with Jane to help you do exactly that.
We’ve planned a high-impact weekend designed to help other professional speakers level-shift their own business and realize their own dreams. You can check out my recent podcast interview with Jane for more insight into my journey and a sample of the kinds of ideas we’ll be sharing during our weekend together.
Want more compelling reasons to join us?
We are also going to have the opportunity to learn from master storyteller and one of the most in-demand keynote speakers on the circuit, Kindra Hall. She is crushing stages for clients like Rodan & Fields, Stryker, and Hilton Hotels, and she will unpack her secrets to success during Accelerate LIVE! I will be in the front row taking notes during her session, and I hope you will join us!
VIDEO: Accelerate 2017
We’ll share everything we know about how to:
- Sharpen your stories and deepen your content.
- Position yourself as an expert to command higher fees.
- Understand the key drivers in competitive keynote speaker selection.
- Streamline your marketing messages and enhance community building.
- Design a sales process and protocols to ensure a healthy pipeline.
- Develop channel partner relationships to drive sales growth.
- Create a staffing model that enables you to dedicate your time to high-value activities.
If growing a speaking business in 2018 is important to you, then I hope you will invest in you and join us for Accelerate 2017: How to Build a Million Dollar Speaking Business this November and walk away with a personal action plan to make 2018 your best year ever!
Questions? Call my office. Lynn, Emily or I would be happy to talk to you about attending!
Ryan Estis helps companies and individual contributors embrace change and achieve breakthrough performance. Each live event blends original research with compelling stories that move participants to take action. Ryan has 20 years of business experience working with the world’s best brands to initiate change, inspire innovation and deliver growth. Learn more about Ryan Estis.
About The Author
Ryan Estis is a Keynote Speaker & Management Consultant blogging about business performance.
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